The Agricultural Marketing Authority (AMA) has signed a memorandum of understanding with Knowledge Transfer Africa (KTA) that will eventually result in the development of marketing models for the local agricultural sector.
For long, small agricultural players in the country have had no choice but to sell their products at the main green markets such as Mbare Musika, which inflates their costs due to transportation costs, as well as the challenge of dealing with unscrupulous middlemen.
The partnership will see KTA providing indepth market data to AMA, which in turn will use that information to craft market linkages for the sector.https://www.herald.co.zw/ama-signs-agric-markets-models-deal/https://www.herald.co.zw/ama-signs-agric-markets-models-deal/
