The mandate of the revitalised Agricultural Marketing Authority is to effectively regulate production and marketing of all agricultural products in Zimbabwe.
Given the pivotal role of agriculture to the attainment of Vision 2030, AMA has transformed to become an innovative and effective partner for development of the agricultural sector. This transformation is market-driven and underpinned by the adoption and use of digital technologies to address new challenges and better meet the evolving needs of our farmers and other key stakeholders.
The restructured AMA is now positioned to fully support implementation of the Agricultural and Food Systems Transformation Strategy and National Development Strategy 1, towards attainment of Vision 2030. As a catalyst for agriculture transformation, the authority is committed to fulfilling this role by being an honest arbiter, facilitator, enabler and a force multiplier in order to increase production, productivity and profitability in the agricultural sector